You have literally put in your heart and soul into your business. You may have spent a fortune on research. Spent hours of sleepless nights worrying, putting together the script of what your business consists of. It’s hit 12 midnight and you’ve been up since 5am. You are determined. You are excited.

The business implementation is looking strong. You want the image to mean something, right? If you are passionate about what you do, and have the drive to work hard then your image needs to reflect that.

Brand is where it all begins. Passion, willingness and intelligence should be at very heart of your image. Your business will bring a strong return. We’re not just talking financially, but in the sense of pride of knowing what you have built can help someone.

Here at Intrigued Media we understand the importance of brand. It’s what people buy into before anything else. What you sell is the least important factor in your business – sorry to break that to you. So it’s important you find something that fits with what you stand for.

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Imagine you had the perfect product which can change the world – but your branding sucked… big time. How would that feel?

Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo. Colour is a huge factor of brand recognition. Ask someone what colour the Starbucks logo is and you will expect the majority to answer without hesitation.

Here’s another fact we love (and we are suckers for facts): 72% of the best brands are named with made up words or acronyms. While it’s important to stay away from anything too abstract, a name should create an original image in someone’s head. Add to that the fact that 90% of all purchasing decisions are made subconsciously and you get can understand why your brand is as important, if not more than what you sell. We understand that like you wouldn’t believe.

Although it is one of the most important factors in business, what is important is that it fits what you and your company stand for. It’s no good just putting together something that is aesthetically pleasing. You need to have something that holds your core values at its very essence.